Using data as a tool in editorial decision-making can help you create better content that resonates with your target audience. A look at the analytics for our 2017 Wharton Stories helped us identify four approaches that are working for us. …Read More
Author: Editor Martech
How To Use Canva’s Team Stream Feature in 3 Easy Steps
Are you using Canva? Take this short survey to give us feedback: https://upenn.co1.qualtrics.com/jfe/form/SV_0ARgtQzWRM6BuE5
How to Write Headlines That Build Trust
We’re here to assure you that headline writing doesn’t have to be the most difficult part of the writing process. Use these headline writing tips to help boost your content and ensure that more people see and read your story.…Read More
A Checklist for Creating Shareworthy Content
The new Digital Content Access platform gives us a place to share evergreen, strategic content with broad appeal for audiences across the School. What makes content shareworthy? We’ve put together a checklist to make that a little clearer.…Read More
What Is a Wharton Story?
Use these criteria to determine if your story idea is a Wharton story, and try out these three tips for telling a Wharton story. …Read More
What are the Critical Elements of Strategic Content?
Think about each piece of content you create with strategy in mind: Never start a story without a targeted focus. …Read More
What is the DCA?
Find out more about how the new Digital Content Access platform works and improves access to high-quality, curated digital content that aligns with Wharton’s mission.…Read More
How to Edit Your Content More Effectively and Efficiently
An inverted pyramid can help you make the most effective use of your time — prioritizing the high-level, high-impact material first keeps you from getting lost in the weeds.…Read More
Cvent Express – Creating an EMBA event
Setting up a new event From the main Events listing view, click on the button Create Event In the Creation Method box select the radio button, ? Using an event template, this will change the display to list corresponding options. Click the Ellipsis Button (…) at the right side of the Templates form field,…Read More
The Elements of Wharton Storytelling
A Wharton story builds trust between the reader and the Wharton School. Use classic elements of storytelling to transform testimonials into stories and connect with a reader on an emotional or personal level.…Read More