Skip to content
Skip to main menu
Faculty
Youth Program
Undergrad
MBA
EMBA
PhD
Exec Ed
Wharton Online
Alumni
Search Wharton
Mobile menu toggle
Marketing & Communications
Menu
Identity Kit
Event Toolkit
Branding
Wharton Branding
Student Brand Guidelines
Event Rentals
Gift Policy & Request Form
Speaker Requests
Wharton Media Release
Event Planning Resources
Production Tips
Technical Guides
Virtual Planning Guide
Images (DAM)
Content Strategy
Editorial Style Guide
Web Guide
Rows & Columns
Text Block
Images
Spacer/Gap
Separator Elements
Martech Callout Block
Wharton Tile
Martech button (Call-to-action)
Message Box
Hero Header
Toggled Accordion (FAQ)
Embed Posts (News/Stories)
Embed Events
Gravity Form
Wharton Search
Video Player
Counter
Updates & Announcements
Help and Support
Marketing Technology Support Form
Search For
Search
Home
Help Center
Content Strategy
Our Content Strategy Explained
Our Content Strategy Explained
Was this article helpful?
Yes
No
Related Articles
Fact-Checking: How to Get It Right the First Time
Still need help? Submit a ticket
Submit a ticket
to Marketing & Communications Support.
CAPTCHA
Δ
Please login to view this content.
PennKey Login
Return to Marketing & Communications
Back To Top
