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Using data as a tool in editorial decision-making can help you create better content that resonates with your target audience. A look at the analytics for our 2017 Wharton Stories helped us identify four approaches that are working for us. …Read More

We’ve laid out all the pieces that make up our content strategy in this blog — the plan, the materials and tools we use, the approach, the end goal, and some DIY resources you can try.…Read More

When I was a 10th grader taking my very first journalism class, the teacher had a rule that any story...